Affiliate marketing

What is Affiliate marketing

 Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketingand in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer  However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

source:

wikipedia

what is marketing

what is marketing Management 

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.

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Source :
http://en.wikipedia.org/wiki/Marketing_management

According to american marketing management management  

Marketing Management packages and clearly communicates the best strategic thinking to meet the decision-making needs of knowledgeable executives managing real-world businesses.

Designed to serve busy executives, Marketing Management focuses on strategic marketing issues that marketing managers face every day. Our pages are packed with expert insights from today’s thought leaders as well as case studies and interviews with marketing executives. Published four times a year, Marketing Management sheds light on hot topics—like brand management, CRM, marketing technology, global marketing, B-to-B, services marketing and digital marketing—to help managers keep pace with this rapidly changing field.

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Source:

http://www.marketingpower.com/aboutama/pages/ama%20publications/ama%20magazines/marketing%20management/marketingmanagement.aspx

definition of management

Management  defines 

Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal.Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.



     P              O          S              D                   C           O                B
planning organizing staffing  directing controlling organization budgetting


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Source :
http://en.wikipedia.org/wiki/Management

Oscar 2013 wining team

Oscar winners 2013: Check out the full list

1. Best Picture: "Argo."

2. Actor: Daniel Day-Lewis, "Lincoln."

3. Actress: Jennifer Lawrence, "Silver Linings Playbook."

4. Supporting Actor: Christoph Waltz, "Django Unchained."

5. Supporting Actress: Anne Hathaway, "Les Miserables."

RECOMMENDED: The 50 best movies of all time

6. Directing: Ang Lee, "Life of Pi."

7. Foreign Language Film: "Amour."

8. Adapted Screenplay: Chris Terrio, "Argo."

9. Original Screenplay: Quentin Tarantino, "Django Unchained."

10. Animated Feature Film: "Brave."

11. Production Design: "Lincoln."

12. Cinematography: "Life of Pi."

13. Sound Mixing: "Les Miserables."

14. Sound Editing (tie): "Skyfall," ''Zero Dark Thirty."

15. Original Score: "Life of Pi," Mychael Danna.

16. Original Song: "Skyfall" from "Skyfall," Adele Adkins and Paul Epworth.

17. Costume: "Anna Karenina."

18. Documentary Feature: "Searching for Sugar Man."

19. Documentary (short subject): "Inocente."

20. Film Editing: "Argo."

21. Makeup and Hairstyling: "Les Miserables."

22. Animated Short Film: "Paperman."

23. Live Action Short Film: "Curfew."

24. Visual Effects: "Life of Pi."